Copywriting has to work on a number of levels to be successful.
Anyone can throw keywords at a page in the hope it attracts visitors, but successful copywriting needs to be more than that.
The algorithms the search engines use are far more sophisticated these days and they're constantly evolving. You need to catch up and keep up!
Copywriting needs to be concise, well-crafted and engaging to those reading it, not to mention SEO optimised to ensure people can find it.
If it can also transmit your brand’s personality, then even better. An engaged reader is an invested reader.
THE WRITE STUFF.
“Copywriting is a job.
A skilled craft.
Words on paper.
Scripts to time.
And one more thing.